Retail

Demand & Replenishment Planning

A Conglomerate in Thailand

Region

Thailand

Industry

Retail

Solution Area

Demand and Supply Planning

About the customer

    • Thailand-based distributor operating in various business segments such as fuel selling, wholesaling, and minimart for selling consumer products.
    • The distributor aims to increase operational efficiency through product and process innovation to achieve the target of being the Thai people’s first in mind product.
    • They have an average growth rate of 20%. More than 94% of total product sells through a retail channel.

Key Pain Points

Data
Maintenance

Improper
Forecasting

Increased Manual
Intervention

Managing Different
Interfaces

Unable to
Reach KPIs

Improper
Planning

Increased OOS
Situation

Decreased
Service Level

High Inventory
Holding Cost

Approach

    • Through interfaces, files were loaded automatically.
    • Demand classification, cleansing and calculation model for close to 1 million DFUs resulted in forecast improvement.
    • Prebuild of stock using SS template.

Forecast accuracy improvement from range 50-60% to 65-75%. Better inventory turns and reduction of over-stocking. Fill rates improvement by 4-5%.

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